What is an NGN?

NGN’s….in simple terms, it’s a telephone number people call. To obtain an NGN you do not need any additional equipment and there is no complicated (or expensive) set up. Anyone can have an NGN – even a home user! You decide where calls are directed when customers call your advertised NGN. It all happens instantly. It could be a simple case of these callers being routed to one of your office telephone numbers – or with CommsProvider – you can have calls routed to different places, at different times with various other strategically advantageous ‘rules’ that we can help you understand.

Take an example – you could advertise one NGN nationally and we can set the routing so that callers that come from different parts of the country are routed to appropriate departments/people directly in your office without the need for any human interaction. It could be for regional accent reasons you may choose to do this (its common!) or one of many other genuine customer advantages you wish to achieve.

An NGN – or range of them – offers you an accurate picture of how your marketing is working too. Imagine you could have a report monthly (or weekly, hourly, or real time), that shows you how many calls you get from each marketing investment you make. Using NGN’s has helped 1000;s of businesses get hold of that previously mythical set of statistics – just how many calls do I get from each advert, mailshot, campaign etc. What would that mean to you?

The range of NGN’s available enable you to determine whether you are going to offer a free call to customers calling you, a subsidised call or standard national calling rate. You would choose strategically what was right for you – certainly a sales campaign would warrant offering the enticement of a free call. Statistics show you will be up to  30% more likely to get a call if you offer a free phone number.

For a more detailed conversation about how you could get more sales calls to your business and benefit from actual facts & figures of who calls you and why, give us a call today – free! – 0800 037 3131

Non-geographic numbers perform a variety of functions, so it’s vital that you select the right one for your business. Do so and you’ll help to:

• Generate more calls from potential clients and existing customers – Free phone numbers can really drive sales in the UK and abroad
• Operate more cost effectively – route your calls to different destinations – call centre, local office or head office, for example – depending on time of day or other factors, maximising your resources
• Convey a local or national presence – use different non-geographic numbers to change your regional focus
• Open up new markets – use international Free phone numbers to attract international business
• Introduce a new revenue stream – deploy a revenue-generating number
• Gain competitive advantage – have a cheaper number to call than your competition
• Cater to your individual market – a geographical NGN looks like a normal land line number, and costs the same as a normal land line number to call it, but it has all the functions and benefits of an NGN number
• Get the facts – on-line reports on how many calls your number is getting, at what time of day and who answered it in your business will open up so much valuable information to your strategic and marketing investments.